About:
I am a former reporter with more than 15 years experience in TV and radio newsrooms. I have been in news editorial meetings where press releases are pitched, and know how to get a press release through the gatekeepers and on air.(Hint: it helps to have a good hook and a reporter who believes in your story)
This is a press release service that helps you find those key elements to coverage. We will work together to review your business or idea, craft a hook that is unique and gets the attention of REAL reporters. From there, I will track down the reporters I think are most likely to be interested in your story and email them directly (and bcc you so you have their email addresses!). For a little extra, I'll follow up with a phone call or social media direct message to nudge them to take a look at the press release.
This method is very effective at identifying and obtaining earned media coverage, and I've used it over the past year to get clients on TV and in major online publications.
Please contact me if you have any questions about this service. I'd be happy to help answer them and help your story in the hands of REAL reporters.
Reviews
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Very thorough! He spent more time than necessary figuring out what to make the PR about.
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